ViewPoint

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How Many “Leads” Does $100,000 Buy?

ViewPoint

Since you would want to cover all segments of the list, and would also want the results to be as good as they could be, you need to intuitively rank the 2,000-name sample and carefully track results. Without testing, and without tracking results, you’d never know which list segments were great and which were not. hand raiser?

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Advice to Steve, a Down-and-Almost-Out Sales Manager: Telemarket Old Leads First!

ViewPoint

On average, 50% of these inquirers are still in the market to buy, and he might not have to resort to losing tactics, such as price reductions or expensive sales incentive programs, which seldom work in Q4. Segment them into high-probability buyers and recall them. The numbers aren’t in yet, but it looks promising.

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Lead Generation Best Practices Part 7: Measure Beyond Cost-Per-Lead

ViewPoint

Conventional wisdom—that something called a “lead” can and should be had at consistently lower price points where it will still deliver value—is at the root of a host of sales and marketing problems and deserves a closer look.

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B2B Lead Generation: The Best of PowerViews

ViewPoint

In post-production, we break each interview down into small segments and provide “teaser” copy for each segment. Become the partner before the sale so there is a relationship established, and, when it’s time to have that conversation, it won’t be just about price. Below are some highlights (a couple of minutes each).