How Many “Leads” Does $100,000 Buy?
ViewPoint
MAY 17, 2018
Since you would want to cover all segments of the list, and would also want the results to be as good as they could be, you need to intuitively rank the 2,000-name sample and carefully track results. Without testing, and without tracking results, you’d never know which list segments were great and which were not. hand raiser?
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