The Point
DECEMBER 15, 2020
Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. Click To Tweet. * Examine whether specific segments or list sources (particularly third-party lists) are more non-responsive, and look to optimize the communication to those segments.
The Point
MAY 9, 2017
That’s because a decade ago, marketers were merely learning how to deliver automated nurture tracks to buyers at the segment level. With ABM, it’s no longer good enough to deliver segment-based messaging (for example, healthcare) – marketers need to be able to deliver messaging that is relevant and timely for individual accounts (e.g.
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The Point
JANUARY 24, 2013
By asking the right questions, you’ll not only uncover additional opportunities for improvement, but the information will play a key role in defining critical issues of workflow – for example: segmentation, frequency, and offer strategy. Here are the top 5 questions to ask about your current lead management process: 1.
The Point
MAY 30, 2023
Eliminate inaccurate, duplicate, and unmailable records from your database and not only will your email performance metrics suddenly look a lot better, but you may also be able to drop down a pricing tier on your CRM and MAP licenses. As a first step, try segmenting existing nurture tracks by persona.) * Explore user-generated content.
The Point
SEPTEMBER 20, 2016
HS) When we research content syndication and lead providers on behalf of our clients, we’re looking first and foremost for competitive pricing and a proven ability to drive quality leads at volume. What separates the true lead gen agencies from the glorified list wholesalers? (HS) Where will content appear? Are leads shared or re-sold?
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