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Act-On Software Stresses Ease of Use

Customer Experience Matrix

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. So any selection decision should consider long-term requirements in addition to the interface.

Act-On 120
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Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. They’re assigned to campaigns by defining entry conditions for campaign steps, which the system calls “actions”. Campaigns can have multiple actions, each with its own entry conditions.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. Pricing is based on the number of contacts and messages sent; it starts at $500 per month for corporate users with up to 10,000 contacts.

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RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. A minimum system starts around $60,000 per year.

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Marketo Aims to Simplify Demand Generation

Customer Experience Matrix

Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. Each action can be associated with a set of conditions that determine whether or not it is executed.

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Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

Thinking in those terms, Beanstalk Data is a tasty morsel. Leads enter a campaign by meeting conditions defined in a filter, which can be built within the system interface or written in SQL. Speaking of CRM, Beanstalk has existing connectors for Salesforce.com , NetSuite and Leads360. Anyway, back to BeanStalk.

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LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

One way to explain this particular mix of features is to note that LeadLife’s founders previously sold sales automation software. Still, it’s probably significant that “flexibility,” not simplicity, was the first term she used to describe the system. Conditions can also define waiting periods in multi-step campaigns.