Chris Koch

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How to measure influence in social media marketing

Chris Koch

Image via Wikipedia. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys. Influence is usually presented in the context of figuring out who is engaging us and who we should be engaging with.

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The power of self-regulation in customer relationships

Chris Koch

Image via Wikipedia. In this video of a conference presentation Zane did (don’t bother with the whole thing, just scroll down in the box marked “Chapters” to “Zane’s Cycles”—it’s short and sweet), he offers the bowl to people in the audience and asks them to take from the bowl. Simple things seem to be the most powerful, don’t they?

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How much do you “charge” for your content?

Chris Koch

Image via Wikipedia. As publishers are able to present content that doesn’t look like crap like it does on a web browser, they can charge more and advertisers can grab more attention. Yet while generally we can’t put a price tag on our content, we do charge for it.

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How much do you “charge” for your content?

Chris Koch

Image via Wikipedia. As publishers are able to present content that doesn’t look like crap like it does on a web browser, they can charge more and advertisers can grab more attention. Yet while generally we can’t put a price tag on our content, we do charge for it.