Marketing Interactions

JANUARY 19, 2020

Quite often, what you find is that this person—lower down the hierarchy—is entrusted with the selection and the “decision maker” is just blessing their recommendation based on the business case they presented. who shows up at the demo and the on-site presentation?). 3 Steps to Identify Worthy Buyer Personas.

Buyer Personas 121

Buyer Personas Enterprise Management Work Management B2B 121

Marketing Interactions

JULY 18, 2021

Personalization in B2B is a combination of personas involved, market segment, stage in the problem-to-solution journey, and knowledge requirements based on desired outcomes. They’re presented with options and choose one they think promises an answer. Connection. This opens space for them to ask the next question.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

Marketing Interactions

NOVEMBER 2, 2021

But it’s surprising how few marketers use questions as a tool and framework to achieve goals, including: Gaining awareness from specific personas, segments. At the end of every webinar you present. I admit this seems basic. Really elementary. Building engagement. Advancing buyer enablement. Accelerating pipeline momentum.

B2B 75

B2B B2B Sales Webinar Metrics Buy 75