Chris Koch
JULY 16, 2009
Use the Chatham House rule: “When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed.”. Engage customers with broad themes of common interest.
Chris Koch
JULY 16, 2009
Use the Chatham House rule: “When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed.”. Engage customers with broad themes of common interest.
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Chris Koch
DECEMBER 18, 2009
The first hurdle for B2B marketers in developing a social media strategy is presenting a case for why their companies should be involved in social media at all. Social media also comes with new rules of engagement for both marketers and employees, who will need to become spokespeople for the company and its brand.
Chris Koch
JANUARY 29, 2010
And some companies have disclosure rules that make it hard for their executives to participate on customer advisory boards. As publishers are able to present content that doesn’t look like crap like it does on a web browser, they can charge more and advertisers can grab more attention. The price will change.
Chris Koch
JANUARY 29, 2010
And some companies have disclosure rules that make it hard for their executives to participate on customer advisory boards. As publishers are able to present content that doesn’t look like crap like it does on a web browser, they can charge more and advertisers can grab more attention. The price will change.
Chris Koch
AUGUST 3, 2010
On the other hand, if you’re only trying to reach the techies, jargon may be expected, as marketer Jed Sundwall points out in this excellent presentation, Finding Your Social Media Voice. The unwritten rule for blogs demands at least a post per week, for example. Was this just a passing fancy? Responsive.
Chris Koch
AUGUST 3, 2010
The unwritten rule for blogs demands at least a post per week, for example. On the other hand, if you’re only trying to reach the techies, jargon may be expected, as marketer Jed Sundwall points out in this excellent presentation, Finding Your Social Media Voice. Was this just a passing fancy? Contextual.
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