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What is Content Syndication and Why Is It Important for SaaS?

Directive Agency

For starters, your content team has spent untold hours developing valuable material that speaks to your products or solutions. The second, and less common way (at least for demand gen purposes) is to republish the same piece of content — an article, a video, an infographic, etc. Whitepapers. Solution Briefs. So what do you do?