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PPC Isn’t Screwed — You Aren’t Doing It Right

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PPC is still alive and well. But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. But after the online share of total spending made a sharp rise from 10.3% In 2022, it kind of stayed around that range, only making slight improvements. “PPC is dead.”.

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