Positioning Related Topics 
Marketing Interactions
MARCH 25, 2023
85% “I respect brands that aren’t scared to have an opinion and take a disruptive position on the industry.” But it turns out that striking a positive and hopeful chord with your content is also a valuable approach. But when the buyer sees several choices as viable, positivity related to a brand can sway their choice.
Marketing Interactions
AUGUST 1, 2021
Here’s a great example: 77% of millennials hold positions in B2B companies of director level or higher today. To close the gaps between brand and demand, your overall marketing strategy needs to come from your buyers and customers and tie back to your brand values, positioning, and objectives. Knowing our buyers is part of the gig.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Interactions
OCTOBER 24, 2021
These dictate design component use, language usage, positioning, voice, style, and other brand components for the purpose of brand consistency. Messaging guidelines roll down from positioning, voice, and style rules in the brand guideline. Most companies have brand guidelines. We need to do the same for messaging.
Marketing Interactions
OCTOBER 15, 2021
Because the marketing team’s focus is broader than the 1:1 focus of both sales and customer success, they can see the big picture more strategically—at least they should have that capability. Why B2B Marketers are Well Placed to Play a Pivotal Role.
Marketing Interactions
FEBRUARY 17, 2020
To keep this simple, I posit that every time a buyer or customer interacts with your content, their context shifts. Of course, it’s truly difficult to nail context if you haven’t done the work to understand your buyers and customers at different points in the life cycle. Assumptions are clearly not working. If not, it should.
Marketing Interactions
APRIL 26, 2022
How we want people to “perceive” our companies goes to branding, positioning, messaging, and, most of all, our communications and content. It’s also the reason that 63% of the participants in the study were able to discern whether they were having an exchange with a person or a machine, while 37% could not. Marketing is all about perception.
Marketing Interactions
OCTOBER 8, 2020
From creating brand awareness, positioning your products against competitors, and attracting your target audience to creating buying intent and building customer loyalty, lifetime value, and advocacy. Whether that’s in the products themselves, or how they’re made, you also have new content opportunities. The Job of Sales Content.
Expert insights. Personalized for you.
91 
Let's personalize your content