ViewPoint
NOVEMBER 8, 2017
TARGET, SEGMENT AND TEST: How often does your team analyze lists? I asked if they had tested the list for validity. See this article for how to segment and test your list (in this article there is a link to a 10-page whitepaper that digs deeper into the subject). Unless you crack this problem, nothing else is going to work.
ViewPoint
APRIL 11, 2018
As an example, PointClear targets two contacts within each account location. We start the cadence once a contact is validated, and we work it to arrive at a disposition. PointClear also automates management of the process to keep associates as productive as possible, and our clients well served. If No Connection. Business Day.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ViewPoint
FEBRUARY 23, 2018
At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. Continuous learning and validation, client collaboration and responsive planning are some of the agile approaches we take—and the reason why we keep clients, and CMOs keep coming back. That doesn’t work either.
ViewPoint
JULY 14, 2015
Of course there are still the laggards—those companies whose marketing and sales do not agree on basic parameters of what a good lead is; however, in my opinion, this segment is shrinking due to better data and higher visibility of this issue. In our experience here at PointClear, very few companies are getting it right.
ViewPoint
FEBRUARY 2, 2012
When PointClear engages with marketing and sales executives at technology, healthcare and BPO services companies with complex offerings, the primary objective of our sales lead generation, lead qualification, and lead nurturing services is to help them close more deals at higher deal sizes. Segmentation and testing.
Expert insights. Personalized for you.
378 
Let's personalize your content