article thumbnail

Cadence—Multi-touch, Multi-media, Multi-cycle Marketing Multiplies Results

ViewPoint

The result of these touches is what we call a disposition: PointClear's term for completing contact with a decision maker or company (some programs lend themselves to dispositioning by contact and some by company). Make it your mantra (like PointClear associates do). For one client, it takes 9.82 touches to engage with a prospect.

article thumbnail

Leads are Hard 

ViewPoint

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. There would also be students, competitors, professional sample shoppers … even prisoners. Sound familiar?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Who We Serve. Why it Matters.

ViewPoint

I’m often asked what kind of companies PointClear serves. But there’s a long answer too: PointClear provides lead generation, lead qualification and lead nurturing for a variety of companies. Here’s a sampling: Multiple civic platforms designed for various government entities. unscripted ) with prospects.

article thumbnail

Prospecting data accuracy

Biznology

We actually verified the accuracy by outbound phone, thanks to the call center at PointClear. . We were generally satisfied with the method we used to get at data quantity, where we asked vendors to provide company counts in specified sample industries and contact counts at specified sample companies. . vendors today. .

article thumbnail

Marketing and Sales: Done Well (2015) Do Better (2016) - Part 3 of 3

ViewPoint

You can read the complete report by clicking the link above, but here is a sampling of responses from me and other experts: Chris Ashley – Kissmetrics: Sales professionals that previously relied on building rapport over the phone will need to adapt and learn how to utilize current technologies to open those same doors….

article thumbnail

The 10 most fascinating people in B2B Marketing in 2015

Biznology

This round-up represents only a small sample of the fresh thinking that drives the upward march of B2B “modern marketing.” With a tip of the hat to Barbara Walters , I’d like to introduce ten fascinating people who have brought new ideas and admirable energy to the B2B marketing world this year. These people are making a welcome contribution.