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Email marketing strategy: A marketer’s guide

Martech

Depending on your email service provider (ESP), monitoring your sender reputation may require investment in additional software. Subdomains help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts. Relevance is a key element to consider before sending an email.

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Email Debrief: Marketing and Design Trends

Litmus

The more confident your subscribers are that it is indeed you sending them an email, the less friction there will be in opening, reading, and engaging with your content—which is good for everyone, especially in a world where phishing and email scams are on the rise. BIMI’s just the latest way of continuing to nurture that confidence.

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The Rise of Alternative Search Engines (+ Tips for Marketers)

Single Grain

Moreover, these engines often use different algorithms and data sources, which can lead to more diverse, relevant and unexpected search results. Searx is an open-source metasearch engine that aggregates results from more than 70 search services while ensuring privacy. It doesn’t track users or share search data.