How Viral Marketing Can Kill You
The Effective Marketer
JULY 13, 2011
tells in his book a personal account of how a viral marketing campaign went wrong. As Scott tells in his book, he was into motivational speaking and decided to put out a short video (this was in 2004, way before YouTube became the default video sharing site) in his website. Scott Stratton , author of “ UnMarketing: Stop Marketing.
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