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LeadSloth
OCTOBER 18, 2010
Actually, I felt frustrated that the lack of good technology was holding me back: it’s wasn’t just a lot of extra work, but certain features like behavioral lead scoring are simply not possible without Marketing Automation. The most junior person on the marketing team is often not the right person. That was hard.
LeadSloth
DECEMBER 14, 2010
All in all, there is a lot of opportunity for personal and professional growth. The only downside is that I won’t have exposure to other Marketing Automation systems anymore (and all the great people that work at those vendors). However, working for a vendor in the space inevitably brings a bias.
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LeadSloth
MARCH 16, 2009
After that, the (previously anonymous) website sessions are linked to a specific person. Lead scoring works for both anonymous and known visitors: for anonymous visitors the triggers for increasing the lead score are somewhat limited, essentially page views and return visits. Have you worked with ActiveConversion? Lead Scoring.
LeadSloth
NOVEMBER 16, 2010
Several people had worked with the sales team to better understand the buying process, and one company even started a user experience group to better understand the customers. Being in the Bay Area, a lot of the attendees worked for software companies. A recurring theme is that you need to really understand the prospect.
LeadSloth
OCTOBER 16, 2009
First of all, in most cases the person is responsible for lead generation , lead nurturing and lead scoring. The marketing automation manager should just as easily talk to a sales person as to a web developer. So let’s first take a look at which skills are typically required, inspired by the job profiles above. Problem solved?
LeadSloth
MAY 5, 2010
This all revolves around leveraging connections with other people, whether that’s other sales people who share their contacts (like with Jigsaw or Netprospex ), a sales person’s own network ( LinkedIn ) or co-workers within the same organization ( Lithium ). Social Marketing Automation.
LeadSloth
JULY 22, 2009
LinkedIn showed this poll to randomly selected marketing professionals who work in the Tech Industry. For me personally: this blog is mainly read by innovators, so I should be safe to use Inbound Marketing as a well-known term. Overall Results. Although 25% has no idea what it is. What is your take?
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