Everything Technology Marketing

DECEMBER 19, 2009

The previous transactional approach isn't working anymore, prospects dont want to be sold to but engaged in a conversation about their challenges and learn how a vendor can help solve problems. Lead generation tactis are changing rapidly. Think of lead generation as a series of conversations with your audience, not campaigns.

Lead Generation 100

Lead Generation Conversion Campaigns Generation 100

Everything Technology Marketing

MARCH 27, 2010

Performing this type of analysis enables your organization to use data to create customized marketing initiatives and develop personalized marketing programs that will engage your prospects and customers.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

JANUARY 1, 2011

8 – Focus on marketing intelligence Marketing automation, online marketing, and CRM systems create tons of data that is revealing buying patterns, customer preferences, and insight into what is working and what is not. You want to be the source buyers are flocking to for this high-value content.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Ranking 100