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European CDP Market Is Still Behind the U.S.

Customer Experience Matrix

I returned earlier this week from a sequence of workshops, speeches, and meetings in Europe, all focused on Customer Data Platforms. I was told this is much less common in Europe and personally didn’t meet anyone with a martech title. Here are some observations: - The European CDP market is indeed behind the U.S. until a few years ago.

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Q&A with Will McInnes, CMO at Brandwatch

ClickZ

When a new technology is proposed, we appoint the champion as the person to educate whoever needs to know about it. It’s relatively informal, but we expect them to run workshops and training sessions and to stay up to date themselves. We can’t do our jobs in the Brandwatch marketing team without Marketo and Salesforce.com.

CMO 103
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

as well as serving on the Board of Directors at Person-to-Person, Inc. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Outside of the active realm of social marketing, Monica writes fiction under two separate pen names, and often frequents writer’s conferences and workshops.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

as well as serving on the Board of Directors at Person-to-Person, Inc. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Outside of the active realm of social marketing, Monica writes fiction under two separate pen names, and often frequents writer’s conferences and workshops.

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Sales Pipeline Radio, Episode 137: Q&A with Laura Vogel @laurahvogel

Heinz Marketing

This is a recorded call for our own personal purposes. She is a crazy busy person. And so you can actually go and it will sort of rotate, and one is a regular sort of breakout, the second one is a round table that’s moderated by an analyst, and the third is more of like an un-sessioned sort of creative networking workshop.