European CDP Market Is Still Behind the U.S.
Customer Experience Matrix
FEBRUARY 7, 2019
I returned earlier this week from a sequence of workshops, speeches, and meetings in Europe, all focused on Customer Data Platforms. I was told this is much less common in Europe and personally didn’t meet anyone with a martech title. Here are some observations: - The European CDP market is indeed behind the U.S. until a few years ago.
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