B2B Marketing Zone

Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

Paul Gillin

JANUARY 26, 2016

A buyer persona is not a zombie—but a profile based on your understanding of a real customer and their real needs.” – Ambal Balakrishnan. “It’s They’re adopting buyer personas, content targeting and matching content to stages of the buying cycle.

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B2B Marketing Zone

Paul Gillin

Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

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