Peer-to-peer Public Relations Tactics WOM 
Convince & Convert
APRIL 28, 2010
But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. If you have age in your database, isolate customers that are approximately 25-44 years of age – old enough to have developed influence among their peers, but young enough to be facile with emerging ways of sharing those insights.
Convince & Convert
SEPTEMBER 20, 2010
But those differences are at the tactics layer, not the strategy layer. I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Yes, social media applies to B2B.
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Convince & Convert
JULY 14, 2010
His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?
Sword and the Script | B2B
FEBRUARY 8, 2022
From a public relations perspective, it’s good to see those hard-earned placements in the tech trades still matter. This might sound crazy, but being candid and honest is a surefire way for B2B tech solution providers to differentiate themselves from ~75% of the market. That’s according to a survey of 625 U.S.-based
Convince & Convert
APRIL 22, 2010
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