Webbiquity

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

accelerate agency

AUGUST 4, 2021

This content—which could take any number of forms, including blogging, infographics, white papers, or case studies —gives prospective customers something interesting and insightful to engage with. You will, however, have to offer them something for their trouble—so think white papers, webinars, ebooks, case studies, and so on.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Albacross

SEPTEMBER 25, 2018

Do they have lead magnets (eBooks, white papers, case studies, etc) that you can download if you want to look at more materials? If you host a webinar and answer the most frequently asked questions you get on SEO, that’s also inbound marketing. If you do telemarketing or cold-calling, that’s outbound marketing. Image Source.

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Albacross

SEPTEMBER 25, 2018

Do they have lead magnets (eBooks, white papers, case studies, etc) that you can download if you want to look at more materials? If you host a webinar and answer the most frequently asked questions you get on SEO, that’s also inbound marketing. If you do telemarketing or cold-calling, that’s outbound marketing. Image Source.

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68

Webbiquity

AUGUST 18, 2012

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. direct mail, telemarketing) close at a 2% rate. Twitter is second at 3.6%.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100