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Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns

Launch Marketing

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

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Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers

Kapost

Marketing technology is evolving at an incredible pace. In addition to allowing rapidly growing SaaS companies to take-on incumbent industry giants, cloud technology has provided the latest generation of marketers with incredible new tools. 4) Marketing Automation. Email is one of the most powerful marketing tools.

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Content Marketing, Inbound Marketing, and Digital Marketing: What’s the Difference?

ClearVoice

Advantages of inbound marketing vs. content marketing. More action-driven: Other inbound marketing strategies—from offering free eBooks to promoting gated white papers—are more direct in encouraging the audience to take action. . It’s important for brands not to skimp on content for inbound marketing.