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The Website Redesign Guide for Search Engine Marketers

QuanticMind

Website redesigns often require reconstructing at least part of a site from scratch, which can send search engine marketers back to square one. Given this, if you’re a search engine marketer in charge of a site that’s going to be redesigned, you need a plan for surviving the website redesign.

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. Each technique is a valuable way to reach your target audience, but they both require careful attention to optimize so that marketing can start benefiting from them. Advantages of PPC. Advantages of SEO. Low cost (potentially).

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. Each technique is a valuable way to reach your target audience, but they both require careful attention to optimize so that marketing can start benefiting from them. Advantages of PPC. Advantages of SEO. Low cost (potentially).

SEM 40
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7 Critical Tools of the Trade for B2B SEO Competitive Analysis

KoMarketing Associates

Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed. Spyfu provides in-depth reports on the keyword phrases a competitor is bidding on in PPC, and the estimated costs associated to them.

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