Is It Really B2B, Or Something Different All Together?
ViewPoint
JANUARY 24, 2012
Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Manufacturing firms don't watch YouTube! You're a P2P marketer. Because it's true: Manufacturing firms don't watch YouTube. What is a business-to-business marketer to do with all that? People are. Person-to-person.
Let's personalize your content