Swagger: How to Keep It Real and Why Brand Authenticity Matters
B2B Digital Marketer
JUNE 17, 2021
Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). Leslie Ehm is a former TV host and advertising Creative Director turned training guru. If you want to establish trust with your customer, you must show your true self and keep it real.
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