B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity
Webbiquity
OCTOBER 8, 2019
Companies could not operate without accounting, human resources (HR), and supply chain management teams, for instance. When purchasing new software or production machinery, for example, purchases will have extensive and detailed information needs: how (exactly) will this improve our operations? OPM (Other People’s Money).
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