B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity
Webbiquity
OCTOBER 8, 2019
B2B marketers typically devote anywhere from a quarter to half of their total budget on live events, which are often their single biggest line item. Companies could not operate without accounting, human resources (HR), and supply chain management teams, for instance. Marketing and innovation produce results; all the rest are costs.'”
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