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Harness First Party Social Intent Data to Accelerate Sales Pipelines with Oktopost’s Social Signals

Oktopost

Social Signals compiles first-party social intent data encompassing a customer’s content preferences, their areas of interest, relevant keywords, specific needs, and indications of purchase intent.

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Digital Advertising – Key Trends Heading into 2020

Porch Group Media

Native advertising increases purchase intent by 18 percent. Approximately 86% of marketers are using video content in their campaign outreach efforts. YouTube and Google both launched 6-second bumper ads as a way to offer brands a creative way to extend brand reach in a short time frame. eMarketer ). Sharethrough ).

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What Your Website’s Missing: A Video Content Journey

Vidyard

Your site’s path to conversion should be as compelling as YouTube; that is to say, one minute folks are watching a video of epic fails and twenty minutes later they’re still there, happily watching cats chase lasers. So how can you be as compelling as YouTube AND drive action on your site?

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Best Strategies to Turn Data into Actionable Insights

SalesIntel

Customer segmentation enables you to prioritize customer outreach, reduce churn rate, and transform customer relationships. Compared to any TV network, YouTube reaches a higher number of people in the 18-34 American audience demographic on mobile alone. . #1 Use segmented data to connect with customers at a deeper level.

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How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

This can include product demos, free trials, pricing information , case studies and direct sales outreach. Paid Ads (Facebook, YouTube, Google, etc.): Craft ad campaigns that focus on problem awareness rather than direct product promotion. Purchase Intent: This stage is still relatively distant from purchase intent.

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B2B Lead Generation

Inbox Insight

Some companies focus solely on acquiring new leads through outbound activities such as cold emails or prospecting, while others use inbound tactics such as inbound marketing, content creation and social media outreach. Turn white papers into infographics, webinars into short form explainer videos, summarize blogs into YouTube videos.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. Social Media Revolution by YouTube.