Valasys

SEPTEMBER 10, 2019

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

JULY 12, 2019

According to Daniel David, Manager, Digital Corporate Communications at Fuji Xerox: “It is about stepping out of the traditional B2B mindset and seeing your customers as people who live within the digital space as ‘customers’ as well. This will open up more ideas and doors for creativity and new practices”.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

SEPTEMBER 25, 2019

To keep the Customer Acquisition Cost (CAC) at an optimal & not to scale the Lifetime value (LF); the B2B companies can opt for either a generalized or explicit targeting methodology (keeping in view their niche & audience base). Most content syndication publishers have a range between $20 – $80 Cost Per Lead (CPL).

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 26, 2019

When it comes to B2B marketing nothing is stagnant, things are fast-paced & dynamic & immobility is synonymous to some serious incongruences in marketing strategies opted for. The marketers need to optimize the return on their marketing investments (ROMI) to generate maximum business profitability.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Content Marketing 40

Valasys

JULY 16, 2019

Besides, Word of Mouth Marketing (WOMM) i.e. reviews about a particular company on several review websites such as yelp.com, as well on the primary domain of a business & reviews about the buying experiences of the customers, also have decisive impacts on the buying decisions of the prospects.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84