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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

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MozCon Virtual 2020: Top Takeaways from Day One

Moz

Have a strong opinion Don’t shy away from controversy Inspire others. She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”. Her parting strategy: Take off the pressure of “virality” and focus on steady performers and fails.

PR 59
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MozCon Virtual 2020: Top Takeaways from Day One

Moz

Have a strong opinion Don’t shy away from controversy Inspire others. She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”. Her parting strategy: Take off the pressure of “virality” and focus on steady performers and fails.

PR 58
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MozCon Virtual 2020: Top Takeaways from Day One

Moz

Have a strong opinion Don’t shy away from controversy Inspire others. She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”. Her parting strategy: Take off the pressure of “virality” and focus on steady performers and fails.

PR 58
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Marketer of The Month Podcast- EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023

Outgrow

Saksham Sharda: Have you had companies come up to you wanting to do a press release because they want to get a Wikipedia article published or because I think that’s one of the criteria for Wikipedia articles to have releases about your company that are not strictly promotional? Mickie Kennedy: I see it occasionally.

PR 52
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How to Leverage User-Generated Content in Your Marketing Strategy

Hubspot

This exposure could stem from your own SEO efforts, high-quality content you publish that goes viral, great customer experience delivered, or pretty much anything else your brand does that compels individual users to create content with your brand's name on it.

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Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

If your site or specific page URL acquired 100 hyperlinks today and 10,000 tomorrow (without any virality involved), would that look natural to you? Virality & the Importance Of Quickly-Appearing Links. The opinion expressed on your site is relevant enough for them to share it with their audience.