30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
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DECEMBER 12, 2017
It’s no longer a tool for spamming leads sick of impersonal emails. . . And, it’ll happen at a much faster rate because every communication can be tested for multiple conversion factors. . . We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . Ann Handley.
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