Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Evaluate your potential impact.

Privacy Protection 67

Privacy Protection Privacy Marketing AI Tips 67

Litmus

AUGUST 2, 2021

Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you. How do we be transparent or more personable within a general newsletter?

Webinar Metrics 107

Webinar Metrics Privacy Protection Trends Privacy 107

Heinz Marketing

JUNE 27, 2022

Apple is now allowing people to choose if they want an app to be able to track them with their App Tracking Transparency feature, and people are often understandably saying “no”, resulting in companies like Facebook feeling the pain in lost revenue. Transparency isn’t a bad thing, and with the knowledge, some are opting in.

Privacy 96

Privacy Privacy Protection Opt-out Opt-in 96

Litmus

DECEMBER 7, 2022

Recently released tools and resources have facilitated the building of AMP emails that take full advantage of all available amp-components. I’m curious to see how digital marketers pivot away from subject line testing since open rates are no longer a reliable metric. Hank Hoffmeier, Sr.

Email Marketing 92

Email Marketing Trends Planning Paid Search Agency 92

Litmus

JUNE 23, 2022

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. Marketers need a more transparent approach to collecting the information required to deliver personalized experiences consumers expect.

Privacy Protection 63

Privacy Protection Personalization Privacy Mobile Advertising 63

Scoop.it

FEBRUARY 28, 2023

The recipient will instantly recognize who the email is from which will increase the open rate and subscriber engagement. You can do away with segmentation if it takes too much of your resources and adds to your financial burden. Moreover, it enhances email deliverability and sender reputation.

Email Marketing 96

Email Marketing Trends Lead Ranking Planning 96

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. A/B testing allows you to truly listen to your audience by collecting data of the changes on conversion rate, cart abandonment, average order value (AOV), revenue, and profit.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52