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9 Handy Business Calculators That’ll Make Your Life Easier

Hubspot

Growth marketers know that conversion rate optimization is critical to an inbound marketing strategy -- thus the need to prove all A/B tests pass with statistical significance. 4) HubSpot's Leads Goal (SLA) Calculator. 6) Entreprenuer.com's Email Marketing ROI Calculator.

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Just the Stats: Why Should You Leverage Video Marketing

Single Grain

Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. Let’s take a look at some video marketing statistics that will make you rethink your marketing strategy.

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SMS Marketing: Pros & Cons of an SMS Strategy

seo.co

There are dozens of other statistics just like these, but you get the idea. As the statistics above show, consumers want to interact with businesses via SMS. And, as we’ll discuss momentarily, the impressive open rate of SMS instills confidence that the message will be seen. Superior response rate.

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

Your open rates are skewed Email numbers are no longer accurate. You can introduce changes to find the version that creates a better purchase experience and converts some of your PPC traffic. The best versions in a test are not chosen based on statistical validity allowing you to get a glimpse of your revenue potential.

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

Your open rates are skewed Email numbers are no longer accurate. You can introduce changes to find the version that creates a better purchase experience and converts some of your PPC traffic. The best versions in a test are not chosen based on statistical validity allowing you to get a glimpse of your revenue potential.

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Best Lead Generation Tactics for Content, Email & Social Media Marketing

Single Grain

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. Lead-nurturing emails get as much as 10x the response rate compared to standalone emails. Learn more. ).

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B2B Lead Generation: 26 Strategies For 2019

Albacross

Use questions in your email titles to improve open rates. Personalize email titles with your lead’s name to improve open rates. Plus, consider this: The average click through rate for emails is 2.43%. response rate for house lists. Try Different PPC Ads Platforms. Strategy 20.