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FTC & its Do Not Track List: Themes and Terminology

Adobe Experience Cloud Blog

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”.

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Marketo’s Position on the New Privacy Developments

Adobe Experience Cloud Blog

Fundamentally, Marketo is excited about initiatives that foster trust in online marketing and commerce. We believe that by reinforcing key areas of privacy protection we’re invigorating the long term vitality of the online ecosystems. Businesses that are trusted will excel in this new environment.

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