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10 Online Lead Generation Techniques for Professional Services

Hinge Marketing

Professional services firms have been relatively slow to adopt online lead generation techniques. It’s not surprising given that many commonly used online lead strategies such as contests or sweepstakes are simply inappropriate for many professional services firms and their clients. 4) Online Networking.

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Management Consulting: Preparing for Life After Referrals with an Integrated Marketing Strategy

Hinge Marketing

Consider the following from the report Online Marketing for Professional Services Firms: More than 77% of firms generate some new business leads online. Firms generating more than 40% of their leads online grow 4X faster than those with no online leads. The research offers perspective.

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A Marketer's Guide to Tracking Online Campaigns

Hubspot

If you're running a PPC campaign, sending an email, or putting an advertisement on another website, tracking URLs are essential for calculating the number of visits, leads and customers you've generated from your hard work. Each "campaign" represents a separate tracking URL that we've created for different PPC campaigns.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

After all, "writing a column" (like a journalist) seems quite unlike the traditional serious and deeply-involved creation of a "white paper" - it doesnt feel right to some scientists. Q: What advice would you give to a company that needs to increase online lead generation, but doesnt think blogging is right for its industry?

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Best Lead Generation Tactics for Content, Email & Social Media Marketing

Single Grain

You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry. Below are some of the best types of lead magnets that can help you generate leads for your business.