Anything Goes Marketing

MAY 12, 2007

Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. 72% of users said that a detailed summary of the white paper will encourage registration.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Hinge Marketing

NOVEMBER 22, 2013

To drive target audiences to look for your firm online, produce valuable content, speak at industry events, and demonstrate expertise through other educational forums. Repurpose this content on your website by leveraging various format types like blogs, white papers, and videos. Each of these pieces of content serves a role.

Planning 48

Planning Marketing Plans Webinar Metrics SWOT 48

Marketing Insider Group

AUGUST 26, 2015

Back in 2007, I joined SAP to run an online lead generation program. The aim was to get more high-quality leads for sales. The natural instinct of the business was to push product brochures, thinking this would provide a smaller number of more highly-qualified leads.

Top of Funnel 100

Top of Funnel Content Marketing High Quality Lead B2B Thought Leadership 100

Valasys

APRIL 10, 2020

Most marketers create offers to generate leads from webinars and white papers. Purchasing white papers and webinar leads for target accounts. This approach to building a personalized account-based marketing strategy leads to a higher cost for lead acquisition.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Hinge Marketing

JANUARY 5, 2016

This period is when you utilize case studies, research reports, and white papers. Too many AEC firms lead in with these closing materials, and buyers are not ready to receive them at the beginning of the relationship. Your cost per acquisition significantly drops by utilizing a robust online lead generation system.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 48

Webbiquity

JULY 24, 2012

If a landing page is attracting clicks from relevant keywords but few of those are converting into sales or leads, the problem could be that either the call to action itself isn’t appealing (for example, a white paper download may be more appealing to prospects than a free trial), or that the landing page design isn’t effective (e.g.,

Adwords 100

Adwords Paid Content Cost per Acquisition Cost Per Click 100

Hinge Marketing

SEPTEMBER 11, 2013

Consider the following from the report Online Marketing for Professional Services Firms: More than 77% of firms generate some new business leads online. Firms generating more than 40% of their leads online grow 4X faster than those with no online leads. The research offers perspective.

Consulting 48

Consulting Work Management Marketing Management Webinar Metrics 48

Hinge Marketing

OCTOBER 4, 2013

As it turns out, producing content doesn’t necessarily result in new leads and business. There are many firms publishing truly great articles and white papers but those efforts aren’t translating into measurable marketing outcomes. Why isn’t your stellar content attracting new leads?

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 48

SnapApp

SEPTEMBER 8, 2017

Creating a successful lead generation funnel hinges on its ability to build trust and capture the interest of the buyer before talking to a sales rep. . . Interactive white papers. Design a holistic content journey to guide leads down the funnel while simultaneously capturing customer data for use in lead nurturing. .

Top of Funnel 92

Top of Funnel Sales Management Lead Ranking Sales Qualified Leads 92

Hinge Marketing

NOVEMBER 30, 2016

Expertise is the currency of online lead generation. In addition, many firms create resource libraries where they make other types of content available: articles, white papers, webinar recordings, videos, etc. It consists of several specialized components, and these need to work in harmony.

Marketing Websites 48

Marketing Websites Lead Ranking Sales Qualified Leads B2B 48

Hinge Marketing

NOVEMBER 30, 2016

Expertise is the currency of online lead generation. In addition, many firms create resource libraries where they make other types of content available: articles, white papers, webinar recordings, videos, etc. It consists of several specialized components, and these need to work in harmony.

Marketing Websites 48

Marketing Websites Lead Ranking Sales Qualified Leads B2B 48

Hinge Marketing

SEPTEMBER 7, 2016

This could be as simple as “Register Here” (for a free webinar, perhaps) or “Download Now” (for a white paper or research report or case study).The Where appropriate, include a call to action or an “offer” to encourage interested readers to take an incremental next step.

Copywriting 48

Copywriting Marketing Websites Effectiveness Tips 48

Anything Goes Marketing

OCTOBER 8, 2007

This will allow you to track the source if web visitors downloaded a white paper or purchased a product. Therefore, the deals take longer to close, more individuals on the client side are involved and you typically have your sales force that you need to work with (however, I'm focusing mostly here on online lead generation).

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Hubspot

DECEMBER 6, 2010

Because we've taken the extra time to create and use tracking URLs, we're able to tracking the exact number of visits, leads and even customers that each campaign has generated. Once you create a landing page around an offer (download our free white paper, etc), You'll want to create a tracking URL. Those are the basics.

Campaigns 28

Campaigns Allocation Marketing Analytics Tools Landing Pages 28

Hinge Marketing

JULY 20, 2017

Related Stories 10 Online Lead Generation Techniques for Professional Services In-Depth Interview vs Online Survey: A Marketing Director’s Guide to Brand Research Data Collection 13 Key Website Design and Development Areas to Bring in Business.

Differentiation 93

Differentiation Peer-to-peer Paid Search Agency Thought Leadership 93

Online Marketing Institute

JUNE 30, 2009

After all, "writing a column" (like a journalist) seems quite unlike the traditional serious and deeply-involved creation of a "white paper" - it doesnt feel right to some scientists. Q: What advice would you give to a company that needs to increase online lead generation, but doesnt think blogging is right for its industry?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

B2B Marketing Zone Posts

MARCH 3, 2010

Online Lead Generation: How to optimize forms to convert “window shoppers” into leads webinar by Flint McGlaughlin - B2B Lead Generation Blog , February 12, 2010 As I’ve written before , when dealing with the complex sale, most people aren’t coming to your website to buy; they’re coming to your site for information.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Single Grain

JANUARY 15, 2020

Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132