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How to Optimize Your Shopify Checkout (+ 11 Mistakes to Avoid when Experimenting on Checkout Pages)

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When it comes to optimizing your Shopify checkout, there are a few key things you can do to improve the overall customer experience and increase your conversion rate. That’s because Shopify made it so that stores use a uniform checkout form. Can use the script editor to add more features. And even then, you may need a developer.