Sales Engine

NOVEMBER 12, 2015

In-person networking, online (LinkedIn) prospecting, market positioning, content marketing , and value messaging are now the ways to go. Virtual networking to attract with value, and connect with purpose and on purpose is the future of prospecting that you can use today. YouTube and social media had just begun to blossom.

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

Sales Engine

FEBRUARY 2, 2016

Many B2B marketing leaders have resisted Facebook and other social media platforms, believing that they can’t be successful in getting leads there. And one of those trends might be that people consume media within the places where they’re also networking with their friends.

Lead Generation 120

Lead Generation Facebook Lead Scoring Lead Ranking 120

Sales Engine

SEPTEMBER 1, 2015

They’ve been writing one blog a month for an outside entity, and they regularly update their social media with interesting links and comments—but they can’t track where their business is coming from, and they can’t move beyond their own connections. The CEO is a master salesperson and serves as an industry thought leader.

Content Marketing 120

Content Marketing Cold Calling Marketing Qualified Leads Lead Ranking 120

Sales Engine

JANUARY 25, 2016

I don’t care if it’s email, social media, cold calling, or direct mail… Any of these methods are going to have relatively low response rates. You have to think like your audience and participate in the conversation—that’s why being social is so important.” Let’s look at a couple examples. First, let’s take a look at HR.com.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Sales Engine

MARCH 3, 2016

We’ve [added people] into our social media content, our videos that we do for our listings, and our print publications. Using Content to Tell Stories Spangler noted that he always thought it was confusing for agents to show empty homes in their publicity pictures.

Paid Search Agency 120

Paid Search Agency Content Marketing Storytelling Advertising Agencies 120

Sales Engine

MARCH 3, 2016

We’ve [added people] into our social media content, our videos that we do for our listings, and our print publications. Using Content to Tell Stories Spangler noted that he always thought it was confusing for agents to show empty homes in their publicity pictures.

Paid Search Agency 120

Paid Search Agency Content Marketing Storytelling Advertising Agencies 120

Sales Engine

DECEMBER 28, 2015

Because the results are easier to measure than a branding campaign, it should be easy to develop something of value (like an infographic, white paper, or webinar) that lives behind a gate, then write some blogs that include links and references to it, email out your blog link in a newsletter and social media, and see what happens.

Budget Programs 120

Budget Programs Top of Funnel Marketing Budget Webinar Metrics 120