network social 
Avitage
JUNE 3, 2015
“Social selling” while new and popular, doesn’t yet represent a significant breakthrough in the way B2B sales people sell. As currently applied, social selling is simply a different, and hopefully more efficient way to research buyers, to network, and to conduct some initial touches.
Avitage
JUNE 11, 2014
The practice of social selling has crossed the chasm and entered the tornado stage. Social (or digital) selling makes sense because it embraces new tools and methods to conduct core activities sales professionals have always performed: research, networking, prospecting and building relationships with people.
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