Biznology

article thumbnail

The 10 most fascinating people in B2B marketing in 2019

Biznology

Chris founded NetFactor , the first service to automate B2B visitor IP address identification, in 2003. Find wisdom in her article about new ways to think about lead qualification and her 3 keys to sales and marketing alignment. I’ve known Chris Jeffers for years, but 2019 saw his major move. All eyes are on Chris’s next step.

netFactor 197
article thumbnail

5 Essential Functions for Every B2B Website

Biznology

You can do a look-up by hand, or use automated processes from such providers as NetFactor and Demandbase Real-Time Identification. Install IP address identification software that allows you to observe the domain name of business visitors to your site. You won’t know their actual names but you will know the firms they represent.