Vidyard

MARCH 19, 2014

This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. That’s why we were so impressed with Taulia. What’s so different about Taulia? Read the full case study for more fun video examples from Taulia.

Narrowcasting 51

Narrowcasting Video Marketing Lead Ranking B2B Marketing 51

Vidyard

MAY 20, 2014

A co-branded guide with our friends at Oracle Marketing Cloud, it’s packed with full of practical B2B video examples and tactics, including examples from B2B companies including Taulia, Cisco, Cvent, General Electric, and more.

Narrowcasting 51

Narrowcasting Video Marketing Marketing Qualified Leads Top of Funnel 51

Vidyard

FEBRUARY 6, 2014

Why does this tactic work so well? Narrowcasting to the extreme Facebook built their Look back videos to be shared, but in reality, they only really care about one viewer – me. At least, everything Facebook knows about – which is a surprising amount. Everyone who has access to Facebook has access to their Look back video.

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

Convince & Convert

JUNE 25, 2014

Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. If you narrowcast a highly targeted message capitalizing on your ideal prospect’s pain points, you’ll attract leads who have the interest and budget to actually convert and purchase your B2B solution.

Lead Ranking 166

Lead Ranking Narrowcasting Lead Scoring Video Marketing 166

Vidyard

MAY 9, 2013

Our steps include: defining your content strategy based on Narrowcasting principles, building your video marketing studio, creating “teaser” content videos which leverages YouTube to drive new leads to your website and conversion point. Zeroing in on the exact moment of trending exits will help us identify what not to do.

Narrowcasting 51

Narrowcasting Video Marketing Planning Youtube 51

Webbiquity

FEBRUARY 23, 2012

Google Plus Tips, Tactics and How-To Guides. Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). What are Google’s future plans for the platform? Getting Your Small Business Ready for Google+ by Blue Focus Marketing.

Google 100

Google Tactics Tips Best Practices 100

Hubspot

JULY 13, 2012

But while we often talk about the importance of mobile marketing tactics such as optimizing your emails and website for mobile devices , there's one aspect of mobile marketing we've touched on very minimally. The infographic emphasizes the power of SMS in terms of the concept of "narrowcasting."

SMS 28

SMS Narrowcasting Broadcasting Mobile Marketing 28