Klout and the Reality of Return on Influence
Convince & Convert
MARCH 6, 2012
Maybe Narrowcasting Trumps Broadcasting. I think in many ways the social web really amplifies personality. You look at the one example from Burson-Marsteller , a large PR firm based in New York but they’re global, I think there are 80 offices or something like that, how they’re using Klout scores in crisis management.
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