Remove Narrowcasting Remove PageRank Remove Personalization Remove Service
article thumbnail

Klout and the Reality of Return on Influence

Convince & Convert

Fast, inexpensive, great service. ” Mark: I’m thinking, wow, people don’t react this way over pagerank. Jay: The book is called “Return on Influence” The question people always have about Klout and similar services is how can you possibly deign to measure something as amorphous as influence?