Narrowcasting, Opinions and Outreach

Klout and the Reality of Return on Influence

Convince & Convert

MARCH 6, 2012

Maybe Narrowcasting Trumps Broadcasting. But there are good examples of companies using Klout for promotional purposes or influence or outreach. There are other companies in this space, PeerIndex , Peek Analytics , that are all trying to do opinions, people are trying to do virtually the same thing. Effective Klout Case Studies.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

DECEMBER 6, 2019

Because influencer marketing is generally more authentic than corporate advertising: 63% of consumers trust influencers’ opinions of products much more than what brands say about themselves. Improve Blogger Outreach. 58% of people have bought a new product in the past six months because of an influencer’s recommendation.

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B2B Marketing Zone

Klout and the Reality of Return on Influence

42 Digital Marketing Trends You Can’t Ignore in 2020

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