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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

People feel close to the ones close to them & therefore, online as well as offline word of mouth marketing has a strong influence on driving the purchase decisions of the prospects. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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How B2B Marketers can stay close to their Customers

Valasys

B2B marketers need to sky-rocket their multichannel-attribution modeling with the right messaging. & content reflecting on positive word-of-mouth-marketing (WOMM). An average B2B buyer completes 57% of the purchase process before he ever engages with the sales team, states a report by CEB & Google.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

Besides, Word of Mouth Marketing (WOMM) i.e. reviews about a particular company on several review websites such as yelp.com, as well on the primary domain of a business & reviews about the buying experiences of the customers, also have decisive impacts on the buying decisions of the prospects.