Valasys

FEBRUARY 21, 2020

According to a report from Marketo , 96% of the people who visit website aren’t purchase-ready. Also, positive word-of-mouth marketing (WOMM) is a repercussion of delivering an excellently seamless after-sales experience. Read more on: 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Valasys

JUNE 22, 2020

.” Therefore, if you use content to build your brand voice not only you’ll have an upper hand in showcasing your products or services to your customers, as compared to your competitors , but you’ll also generate additional revenue by client retention, repeat purchases, and positive word-of-mouth marketing (WOMM).

WOMM 69

WOMM Ad Building Brand Identity Branding 69

Valasys

MAY 8, 2020

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Valasys

MAY 22, 2020

Along with customer loyalty follows the repeat purchase cycles, increased after-sales services, and acquisition of new leads through positive word-of-mouth-marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM). Carsten Schaefer of Crowdy.ai

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98

Valasys

JUNE 19, 2020

The world has gone online for making purchases and accordingly, the content blocks in your email marketing campaigns also need to be adjusted. Encourage online communication and purchases. Using hashtags such as #WFM, #WFMOOTD can help customers in getting accustomed to the new normal and can fuel the purchases.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

Valasys

JULY 29, 2019

explicitly & implicitly) to understand the mood of a person & his attitude towards a prospective purchase. Focus on Building Strong Brand Equity & on Positive Word of Mouth Marketing (WOMM): The marketers can evoke positive sentiments in the minds of their prospects by positive word of mouth marketing (WOMM).

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

MAY 1, 2020

The extended benefits of triggered email marketing campaigns include: Lead Nurturing Delighting your customers to inspire brand advocacy and positive word-of-mouth-marketing (WOMM) Improvement in Customer Retention Reduced time on sending operational and Repetitive Emails, & Building Brand Equity. Transactional Emails.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Valasys

OCTOBER 31, 2019

Furthermore, another study from Gartner found that despite the proliferation of digital media, 77% of the B2B buyers still feel that making a purchase is time-consuming & even agonizing. Existing customers are also aid in online reputation building. Learn more on: How Omnichannel Reputation Management Assists in B2B Branding.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

AUGUST 19, 2019

Creating high-quality leads & expediting their paths to purchase are two core marketing objectives that can be accomplished by an intelligent content strategy. . Influencer marketing also triggers positive Word of Mouth Marketing (WOMM), which further bolsters the Return on Investment (ROI) for the marketers.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

MARCH 9, 2020

Therefore, the businesses need to make sure that they use visual imagery for brand storytelling in a way that inspires customers to not just make a purchase but emotionally connect with the brand. According to a report by Social Media Today , customers land a 64% higher probability to purchase a product, provided they watch a video online.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

JULY 12, 2019

A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. B2B buying has always been a tricky proposition. The conventional sales funnel has also changed for good.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JANUARY 17, 2020

Application of the principles of Artificial Intelligence (AI) and Machine Learning (ML) to shape the predictive & dynamic content strategies help B2B marketers in tailoring the personalization of the buyers according to their buying stages & according to their past browsing histories & purchase habits.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

OCTOBER 14, 2019

In a fiercely competitive B2B world, where delivering phenomenal customers’ experience is paramount to optimizing purchases, having an inveterate strategy for omnichannel reputation management can help the businesses stand out in the fiercely competitive race for branding – by establishing immaculate brand resonances.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

FEBRUARY 28, 2020

This includes proactively answering to the after-sales & services queries of the customers & guiding them with the insightful how-to-videos to make the best use of the products or services they have purchased. Also, building customer loyalty with content marketing fuels repeat purchases & revenue from after-sales services.

Loyalty 72

Loyalty Top of Funnel Ad Building Content Marketing 72

Valasys

MAY 28, 2020

According to a report by Retail Dive , 62% of the customers still want to physically see and touch their products before committing to a buying decision, even if they are planning to purchase a product or service online. According to 80% of businesses live events are an essential component of their company’s success.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Valasys

MARCH 6, 2020

In turn, customer advocacy & positive Word-of-Mouth-Marketing (WOMM) brings a lot more customers. Above & beyond sales, the analysis of the data trends also allows organizations to fuel client retention & after-sales services.

WOMM 45

WOMM Privacy Word of Mouth Transparency 45

Valasys

DECEMBER 23, 2019

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

DECEMBER 16, 2019

B2B SaaS companies operate differently than other businesses – the product isn’t physical, the purchasing process usually isn’t self-service & the buying cycle is often prolonged beyond expectation. WOMM) are effective stimulators of conversions & also assist in omnichannel reputation building & management.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

JULY 6, 2020

Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM). Google uses this business model.

WOMM 84

WOMM Word of Mouth Top of Funnel Business 84

Valasys

DECEMBER 20, 2019

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

FEBRUARY 17, 2020

4) Include Blog Posts: According to a study by HubSpot, 50% of the buyers read a company’s blog while making purchase decisions. As per a study by SocialMediaToday, customers are 64% more likely to purchase a product after watching an online video. Marketers can help you post on forums & communities like Reddit or Quora.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Omnichannel Reputation Management Assists in B2B Branding.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

AUGUST 26, 2019

Prospects can be segmented based on their demography, technography, psychographic behavior, firmographic, fit-data, as well as according to their first & third party intent data & based on their research methodologies & past purchase histories. . Research Right: Quantify & Optimize the Omnichannel Content Strategies.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

AUGUST 6, 2019

The sales funnel now functions more like a loop with recurrent research going on back & forth until a purchase has been made & even afterward for after-sales services & in the process of buyers having looked for complementary or additional products. This is where positive Word-of-Mouth Marketing steps in.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

JULY 16, 2019

Besides, Word of Mouth Marketing (WOMM) i.e. reviews about a particular company on several review websites such as yelp.com, as well on the primary domain of a business & reviews about the buying experiences of the customers, also have decisive impacts on the buying decisions of the prospects. Designing data-driven infrastructures: .

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

OCTOBER 29, 2019

The content should be focused more on educating the audiences & less on pitching the audiences explicitly to purchase products or services. The pieces of content should be entertaining & should strike the emotional cord of the audiences & should excite & entice them enough to expedite the purchase decision.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49

Valasys

JULY 8, 2019

A study by 6 sense depicts that 50% of all the B2B buyers are likely to make a purchase decision if they connect emotionally with a brand. According to a research published in Epsilon, it was deduced that 80% of the customers are more likely to make a purchase when brands offer personalized experiences.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56