Biznology

JULY 7, 2021

Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. CTV offers two key benefits: precise household-level targeting, and accurate tracking for attribution. A case in point comes from Hamid Quayyum , EVP of product and marketing at Stirista, in San Antonio.

Advertisements 171

Advertisements Advertising B2B Marketing Multi-Touch Attribution 171

Hubspot

OCTOBER 22, 2020

From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing. It’s important to note, however, that marketing automation shouldn’t replace human touch. And that’s just email.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

Litmus

DECEMBER 8, 2020

So how do we get more emails, more customers, more touches per customer. And so that’s super clear for some companies that have good attribution models and for others that’s still fairly fuzzy as to what incremental value they drive to the business by sending an email or by sending an SMS to customers.

Multi-Touch Attribution 84

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 84

The Lead Agency

DECEMBER 6, 2021

Remember that today’s customers are more in control than ever, and they want to talk to businesses on their own terms, so having a multi-channel chat option is key. Offer a range of options for customers and potential customers to communicate with your business, for example, through web chat, social media, or SMS and WhatsApp.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

TrustRadius Marketing

OCTOBER 23, 2019

Which products should you look at first? And how should you narrow down the huge field of products available? This flowchart aims to help you answer these first few key questions about where to start your product search. However, the sheer number of tools available on the market ( 131 are listed on TrustRadius alone! )

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

Outgrow

MAY 17, 2022

So like combining MailChimp or MailPoet it with like some type of product analytics database where like, if your B2B users are in your product, they’re like engaging with it. Like I thought I found my people like working on a bunch of different companies, different products, different technology tools.

Paid Search Agency 52

Paid Search Agency Automation A/B testing Lead Ranking 52

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. The high-tech/high-touch telephone provides them with convenience, speed and personal contact that inspires brand trust. Product overview. Product overview.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96