Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. From a privacy perspective, It includes transparency and user control, allowing users to view, edit or opt out of their UID at any time. This shift also has implications for your attribution model.

Cost per Acquisition 117

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 117

Convert

MARCH 21, 2023

Let’s check out more… Types of Heatmaps Heatmapping has been adapted to represent different types of data in a way that makes perfect sense. When users click with their mouse or tap on a touch screen device, it adds one value to that point on your page. When Are Heatmaps Useful in User Research? Home data does not count.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Martech

SEPTEMBER 30, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. Enhanced cross-channel attribution and campaign tracking. Or, you might just want to stop looking at them altogether.

Multi-Touch Attribution 76

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 76