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PPC for B2B: How to Choose Your Agency

Envy

For many companies, PPC is treated like a miracle channel which drives an abundance of marketing qualified leads and contributes to unmitigated growth on autopilot. Like everything else, it takes time and plenty of optimization to get the machine to hum. You’ve got to decide if your chosen agency really has what it takes.

PPC 91
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PPC for B2B: How to Choose Your Agency

Envy

For many companies, PPC is treated like a miracle channel which drives an abundance of marketing qualified leads and contributes to unmitigated growth on autopilot. Like everything else, it takes time and plenty of optimization to get the machine to hum. You’ve got to decide if your chosen agency really has what it takes.

PPC 88
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26 A/B Testing Examples to Inspire Your Next Test

Convert

Where lies the opportunity for optimization? There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. I dug deep and pulled out the best of them, sorted by what’s relevant to you; by industry or by channel. How will this affect conversion rates?