MQL Sales Qualified Opportunity Social Media Twitter 
Industrial Marketing Today
MAY 11, 2010
So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&#
Ledger Bennett
OCTOBER 28, 2020
5) Impact Pipeline – Pre/In/Post-Event prospect meetings held and Sales Qualified Opportunities (SQOs) wholly or fractionally attributable to the event. Promotional assets created by Ledger Bennett will often include Key Event Engagement Page(s), elements for the event registration page video, blogs and sales tools.
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