White Paper: Crafting Effective Virtual Event Marketing Programs
Ledger Bennett
OCTOBER 28, 2020
Event Registration Page Visits – How much traffic is driven by campaigns? 5) Impact Pipeline – Pre/In/Post-Event prospect meetings held and Sales Qualified Opportunities (SQOs) wholly or fractionally attributable to the event. – Number of Social Media Posts Using Event Hashtag (and Engagement with Those Posts).
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