The Herb Schmertz Era: When Public Relations Had Some Balls
Marketing Craftmanship
JULY 5, 2013
former Chairman and CEO of Mobil Oil Corp., The tip of Mobil’s public relations spear was guided by Herb Schmertz, who served as Vice President of Public Affairs under Warner (and whose credentials included a law degree from Columbia.) The recent passing of Rawleigh Warner, Jr., Herb Schmertz was no reckless PR cowboy.
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